Influencer evolution 2020

Today's saturated and fragmented influencer landscape is starting to have adverse effects.
  • New influential figures, driven by their ability to mobilise and motivate people, are taking the spotlight in 2020 and beyond.
  • Over the last decade the power and source of influence has dramatically evolved, largely driven by transformations in mobile technology, internet culture and shifting consumer values.
  • Influencers with over 100,000 followers only affect 6% of young consumer's purchasing decisions, according to Dazed, signalling an early shift away from product-heavy influencer marketing.
  • Driven by their ability to mobilise and motivate people, new social players will take the spotlight in 2020 and beyond....

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