Increasing brand value: A masterclass from the world’s strongest brands

Anastasia Kourovskaia

This article uses analysis of the BrandZ Top 100 Most Valuable Global Brands to identify the common factors in building a successful brand.

Increasing brand value: A masterclass from the world's strongest brands

Anastasia KourovskaiaMillward Brown Optimor

A brand is an intangible yet powerful corporate asset. Merlin Entertainments' recent flotation and Twitter's IPO have both highlighted the...

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