How mCommerce behaviour by Twitter users differs between markets

Martyn U’ren

This article, based on a comprehensive survey by Twitter, delves into the mCommerce habits of Twitter users in various international markets.

Globally, we have seen the cross border spread of seasonal shopping dates feuling a rapid growing Mcommerce landscape. UAE celebrating White Friday when US celebrates Black Friday; China's Singles Day becoming a global online shopping moment, and 12.12 in Indonesia expanding to the Southeast Asia region. We have also seen a significant rise in the role of mobile shopping (Mcommerce) being a growing force within the eCommerce world globally. These trends led our Asia Pacific, Middle East & North Africa research teams to conduct a 15-market study looking into the behaviour and motivations of Mcommerce shoppers.

Surveying 7,500 respondents across...

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