How brands and media can understand high net worth individuals

Many brands, sectors and categories aspire to reach and appeal to HNWI audiences due to their spending power and influence.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

What does it mean to be HNWI today?

One of the contradictions of audience research is that at a rudimentary...

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