Get real, get creative: Real understanding to climb the Creative Effectiveness Ladder

Ipsos looks at how brands and agencies can produce more effective creative and what routes, processes or ingredients they need to get to the top.
  • In many of the strategies and creative campaigns that Ipsos has explored over the years, what often makes the difference is how much they are rooted in reality.
  • People know the difference, and reward brands that are real, and keep their distance from brands that are not.
  • They will celebrate campaigns that resonate with their lives and turn their heads towards ads that touch and move them....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands