Future shopping and retail trends in Thailand

Explores shopping and retail trends in Thailand for the next two years, including hypermarkets, specialist retail, convenience stores and e-commerce.

Thailand 2020: Principles for Marketing Success

This article is part of a series of articles on marketing success in Thailand. Read more.

Go back 15 years and retail in Thailand was simple. And predicting the future of retail seemed simple too. Big box retailers were the dominant force: Tesco, Casino (Big C) and Carrefour vied for market share using the same strategies that were working so well for them elsewhere in the world. Big stores, great locations, sharp price. The magic mantra of curation, convenience and price was working in Thailand: surely it was only a matter of...

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