From Fast to Feast: Indonesian consumer behaviour during Ramadhan

This article delves into changes in Indonesian consumer behavior during Ramadhan - a holy month observed by Muslims - including e-commerce, gaming, mobile and video consumption habits.

From Fast to Feast: Indonesian consumer behaviour during Ramadhan

Zulfi Rahardian Google Indonesia

Indonesia flourishes with online activity in the month before, during, and after Ramadhan. Think with Google worked with GfK data to identify notable Ramadhan-related behavior shifts across several apps and websites during last year's holy month. Our

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