This article summarises “Fake news, real problems for brands: The Impact of Content Truthfulness and Source Credibility on Consumers' Behavioral Intentions toward the Advertised Brands” by Marco Visentin, Gabriele Pizzi and Marco Pichierri,...
Fake news, real problems for brands
Summarises findings from a paper published in the Journal of Interactive Marketing on fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers.
