Thailand 2020: Principles for Marketing Success
This article is part of a series of articles on marketing success in Thailand. Read more.
Unless you've been living under a rock, or maybe have kicked back on a remote Thai island over the last couple of years, then you can't have missed the advance of e-commerce in the world. When I go back to my native UK, this 'advance' is all too evident in the boarded-up high street shops, the abundance of charity outlets aided by low demand and an oversupply of coffee shops, where presumably everybody sits down to...