Direct outcomes: Analyzing the ‘big bets’ DTC brands are making on TV

Highlights how TV has been instrumental in driving consumer action across each stage of the purchase funnel for a robust set of direct to consumer brands.
  • Today, not only are categories of all shapes and sizes being disrupted by Direct-to-Consumer brands, but now the original disruptors are being disrupted by new ‘direct’ brand entrants.
  • These hypercompetitive business environments have sparked a need for marketers to focus on both customer retention and acquisition as brands look to reach a wider, new audience to expand their customer base.
  • Many brands have evolved and are going big into TV as rising digital costs, difficulties in effectively scaling their audience and advertising saturation present challenges to achieving further growth.
  • With their cutting edge analytic tools and team of data scientists...

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