Debunking common myths SME’s have about branding

Summarises findings from a paper published in the Journal of Brand Strategy on debunking the ten most common myths SMEs have about branding and why SMEs need real branding to succeed.

This article summarises Sue Mizera and James Risch (2018) “Debunking the ten most common myths SMEs have about branding: Why SMEs need real branding to succeed”, Journal of Brand Strategy, Volume 6, Number 4, pp. 362-379,

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