Thailand 2020: Principles for Marketing Success
This article is part of a series of articles on marketing success in Thailand. Read more.
Thailand like all brands lives in a world of competition. Whether you are a Thai business person doing business internally or for export, a foreign company trying to break into the Thailand market or looking at it as one option, all marketers have to consider what the opposition is doing and where your target market is placed in the competitive framework. As marketers consider what they can and should do in Thailand they need to consider...