Country brands in South East Asia: Shopping, travel, government and more

This article explores the country brand perceptions of Thailand versus other South East Asian countries, covering consumer perceptions of shopping, travel and government in the countries.

Thailand 2020: Principles for Marketing Success

This article is part of a series of articles on marketing success in Thailand. Read more.

Thailand like all brands lives in a world of competition. Whether you are a Thai business person doing business internally or for export, a foreign company trying to break into the Thailand market or looking at it as one option, all marketers have to consider what the opposition is doing and where your target market is placed in the competitive framework. As marketers consider what they can and should do in Thailand they need to consider...

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