Thailand 2020: Principles for Marketing Success
This article is part of a series of articles on marketing success in Thailand. Read more.
With a population of nearly 70 million, Thailand is a large and attractive market for a wide variety of products and services, and also has more than 30 million tourists visiting per year. With the advent of ASEAN, businesses are poised to reach other member countries more easily, making Thailand an attractive base of operations. This article will cover issues related to the aging population and Thai consumer behaviour, and discuss retailing, health, wealth, and living...