Cinema Effectiveness Roadmap

This report looks at how to get cinema on the marketing plan, demonstrate its effectiveness, and maximise the impact of your investment.
  • It provides a step-by-step guide to measuring cinema in both the short and the long term.
  • There are well established arguments for cinema such as the immersive environment and trusted context, which have been linked to positive brand outcomes; attention evidence also explains why the creative impact is often higher.
  • Advertisers such as wagamama, Cancer Research and Deliveroo have used cinema in novel ways to deliver both brand and performance outcomes....

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Insights Team
Bray Leino

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