China Social Campaign Report: Reviewing successful campaigns, media and key opinion leader partnerships across China digital and social media channels

This article relates the Beats By Dre 'Straight Outta' international campaign, that aligned the headphone brand with the release of 'Straight Outta Compton' and gave regional celebrities a platform through which they could show pride for the place they came 'straight outta'.
Not a subscriber?

Schedule your live demo with our team today