From people’s everyday lives to academic theory, COVID-19 continues to stump everyone equally as we establish a new normal. Using natural experiment frameworks and publicly available data, we wanted to test one theory in particular: does advertising drive...
Can advertising drive incremental results during high inflation? A cross-category analysis
Using natural experiment frameworks and publicly available data, NBCUniversal Media wanted to test one idea popularized at the height of pandemic-related supply chain problems: does advertising drive incremental results during record high inflation?
