Brand advertising on Facebook can drive cost-effective sales

Both brand advertising and direct-response advertising on Facebook, the social network, can drive sales, but the former strategy often does so in a more cost-effective way.

Both brand and direct-response advertising on Facebook, the social network, can drive sales, but the former strategy often does so in a more cost-effective way than the latter.

Those were among the main findings of a study– produced by Facebook, Analyt

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