Analytic Partners report: Looking at marketing performance through today’s media complexity

Covers recent findings from Analytic Partners’ ROI Genome, which measures marketing spend globally to understand and quantify the drivers of ROI and performance.
  • The most recent research looks at marketing performance through the lens of today’s complexity, including data deprecation and the explosion of new marketing channels.
  • It also looks at how video and non-video advertising are performing in terms of driving conversions and return on investment.
  • Additionally, the report covers the current state of long-term vs short-term marketing investment, the need for brands to continually reach out to new customers instead of only optimizing existing customers and the halo effect that brand advertising has on other products and services in the portfolio....

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