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Analytic Partners report: Looking at marketing performance through today’s media complexity

Analytic Partners

Covers recent findings from Analytic Partners’ ROI Genome, which measures marketing spend globally to understand and quantify the drivers of ROI and performance.
  • Long-term vs short-term effectiveness
  • Measuring ROI
  • Managing the marketing function
  • Channel planning, media mix selection
  • Theories & ideas of media planning
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