ANA: Managing in-house agency creative content and legal concerns

Reveals findings from research completed by the ANA, partnered with the Boston Consulting Group and Reed Smith, which looks at creative content concerns and legal concerns for in-house agencies.
  • The findings are informed by qualitative interviews with ANA members and industry experts (conducted in first quarter 2019) and a quantitative survey of ANA members, with 111 survey respondents.
  • Qualitative interviewees helped identify four primary creative content issues that must be managed by an in-house agency: attracting top-tier in-house agency talent, keeping in-house agency talent energised, applying key marketing processes, and having healthy creative tension.
  • The top concern was keeping in-house agency talent energised, identified by 63% of respondents, while attracting talent was a concern for 44% of respondents.
  • Maintaining process discipline concerned 37%, while only 19%...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands