Thailand 2020: Principles for Marketing Success
This article is part of a series of articles on marketing success in Thailand. Read more.
Thai creativity is alive and well. The Cannes Lions Awards in 2017 saw Thailand garner eighteen medals, ranking the Kingdom well above China, Hong Kong, South Korea and others; the insurance sector's oeuvre of emotionally touching short-film TVCs has won global critical acclaim in recent years. Thai designers such as Linda Charoenlab, Nasha Mekraksavanich and Ploypan Theerachai are making waves in Milan, London and New York; and Thailand is increasingly being seen as a potential Silicon...