Accelerating the growth of ecommerce in FMCG

Stéphane Roger

This report analyses the global e-commerce landscape for FMCG, comparing markets and identifying opportunities for growth.

Brand loyalty
Purchase behaviour
Shopper research & insight
E-commerce & mobile retail
Evolution of retail
Online retail
POP & in-store
Asia (general region)
South Korea
France
United Kingdom
Global
Greater China
Strategy

Accelerating the growth of ecommerce in FMCG

Stéphane Roger

Accelerating the growth of ecommerce in FMCG

By 2017 nearly half (48%) of the world's population will have internet access, up from 32% in 2012¹. By the end of 2014 the number of mobile-connected...

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