WARC subscribers can read
A guide to Little Red Book (XiaoHongShu)
This report co-authored by The Meet Group and Double V Consulting specifies what makes Little Red Book (Red for short, or 小红书XiaoHongShu in Chinese) distinct for marketers, how the UGC-heavy platform bounced back from its July 2019 scandal, and how to create the right style of content for it.
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