WARC Rankings: How Change The Ref took on gun violence with creative confrontation

Change the Ref, the non-profit organisation, topped the Creative 100 in the 2023 WARC Rankings with a campaign that attempted to raise awareness of gun violence in the US.

The challenge of gun violence is a vexed and polarising issue in the United States, where regular mass shootings send fear and outage through the nation. For the families of victims, and their communities, the country’s ongoing failure to address the...

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