WARC Q3 International Advertising Outlook: How soon is now?

In this article, Laura James, WARC Online's Media Editor, discusses the findings from the latest European Advertising and Media Forecast.

WARC Q3 International Advertising Outlook: How soon is now?

Laura James

The question on forecasters’ lips is no longer when the recession will start, but when it will end.

In many international markets, an economic recession - defined as two consecutive quarters of decline in national gross domestic product - now looks inevitable. The implications for advertising expenditure, which is traditionally linked to levels of corporate profitability and national economic growth, are bleak.

According to WARC’s most recent forecast (available here), the US, the world’s largest advertising market, is now looking at...

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