WARC Q3 International Advertising Outlook: How soon is now?
Laura James
The question on forecasters’ lips is no longer when the recession will start, but when it will end.
In many international markets, an economic recession - defined as two consecutive quarters of decline in national gross domestic product - now looks inevitable. The implications for advertising expenditure, which is traditionally linked to levels of corporate profitability and national economic growth, are bleak.
According to WARC’s most recent forecast (available here), the US, the world’s largest advertising market, is now looking at...