Whirlpool: Care Counts

This case study describes how US appliances manufacturer Whirlpool expanded its Every day, care campaign platform to create a programme, Care Counts, which installed washers and dryers fitted with tracking devices in schools to give disadvantaged students access to laundry facilities to boost attendance rates.

Whirlpool: Care Counts

David Chriswick and Brian Sherwell

Campaign details

Brand: WhirlpoolBrand owner: Whirlpool CorpLead agency: DigitasLBiContributing agency: KetchumCountry: United StatesIndustries: Home appliancesChannels used:Content marketing, Events &...