Whirlpool: Care Counts

This case study describes how US appliances manufacturer Whirlpool expanded its Every day, care campaign platform to create a programme, Care Counts, which installed washers and dryers fitted with tracking devices in schools to give disadvantaged students access to laundry facilities to boost attendance rates.

Whirlpool: Care Counts

David Chriswick and Brian Sherwell

Campaign details

Brand: Whirlpool Brand owner: Whirlpool Corp Lead agency: DigitasLBi Contributing agency: Ketchum Country: United States Industries: Home appliances Channels used: Content marketing, Events & experiential, Online video, Public relations, Social media, Websites & microsites, Word of mouth, advocacy $3 - $5 million

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