Virgin Mobile and SCA putting the voice back in to conversation on R U OK? day

This case study describes how Virgin Mobile, a mobile telephone company in Australia, partnered with a charity to raise awareness of mental health and improve its brand sentiment as well as increase call length.

Virgin Mobile and SCA putting the voice back in to conversation on R U OK? day

Gareth Jones

Campaign details

Brand: Virgin MobileBrand owner: Virgin MobileAgency: MediaVestContributing agencies: Havas, One Green BeanCountry: AustraliaIndustry: Telephone & internet servicesChannels used: Earned media, buzz, Internet - display, Mobile & apps, Online video, Radio, Social media, Sponsorship - media, Word of mouth, advocacyMedia budget: Up to $500k

Executive Summary

We are living in a time where we are more connected than ever before, but an increasing number of us...

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