University of Engineering and Technology Admissions 2016: Plant Lamp

Humberto Polar

Campaign details

Brand owner: University of Engineering and Technology
Lead agency: FCB Mayo
Brand: University of Engineering and Technology Admissions 2016
Country: Peru
Industry Educational, universities
Channels used: Content marketing, Earned media, buzz, Events & experiential, Internet - display, Internet - general, Internet - microsites, Internet - search, Magazines - business, trade, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Packaging & design, Product placement, Public relations, Radio, Social media
Media budget: $1 - $3 million

Executive Summary