The University of Engineering and Technology Admissions 2014: 1200 trees-like purifying billboard

This case study describes how UTEC, the Engineering and Technology University in Peru, created a unique billboard that improved air quality on the construction site of its new campus, to help attract students to its 2014 intake.

The University of Engineering and Technology Admissions 2014: 1200 trees-like purifying billboard

Humberto Polar

Campaign details

Brand owner: The University of Engineering and TechnologyLead agency: MediaConnection BPN and FCB MAYOBrand:The University of...