Sony: Dreams come true
Ego Lau, Alex Chaow, Cooby Ho
Campaign details
Brand: SonyBrand owner: Sony Corporation of Hong Kong LimitedAgency: Carat Media Services Hong Kong LimitedCountry: Hong KongIndustry: Cameras, photographyChannels used: Content marketing, Earned media, buzz, Events & experiential, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Online video, Public relations, Social media, Sponsorship - event, property, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
The electronic goods market has always been competitive and the rise of...