smart drive: Launching the smart car in the Ukraine

Alexey Novikov and Maryna Grygorenko

This case study describes the 2012 official launch of the Mercedes-Benz marque, the smart, in the Ukrainian car market.

smart drive: Launching the smart car in the Ukraine

Alexey Novikov and Maryna GrygorenkoEscape Digital Marketing Group

Campaign details

Brand owner: PJSC Auto CapitalAgency: Escape Digital Marketing GroupBrand: smart UkraineCountry: UkraineIndustry:Supermini,...

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