Skoda Yeti: Right of way expedition

When the automaker Skoda wanted to launch its Yeti model, a smaller sized SUV, to the Indian market, it needed to prove that size wasn't everything and that its car could outperform bigger SUVs, especially on rough terrain.

Skoda Yeti: Right of way expedition

Ramaswamy Ranganathan and Jigar Desai

Campaign details

Case Study Title: Skoda Yeti – Right Of Way ExpeditionCase Study Author: Ramaswamy Ranganathan and Jigar DesaiAgency: MediaCom IndiaBrand: Skoda YetiBrand Owner:...

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