Skoda Yeti: Right of way expedition
Ramaswamy Ranganathan and Jigar Desai
Campaign details
Case Study Title: Skoda Yeti – Right Of Way ExpeditionCase Study Author: Ramaswamy Ranganathan and Jigar DesaiAgency: MediaCom IndiaBrand: Skoda YetiBrand Owner: SkodaCountry: IndiaMedia Budget: $1m-$3mChannels used: Events and experiential, Internet – display, Internet – general, Internet – microsites, widgets,Internet – search, Magazines – business, trade, Magazines – consumer, Newspapers, Outdoor, out-of-home, Print – general, unspecified, Radio,Television
Executive summary
When Skoda wanted to launch its Yeti, a smaller sized SUV, to the...