Skoda Yeti: Right of way expedition

When the automaker Skoda wanted to launch its Yeti model, a smaller sized SUV, to the Indian market, it needed to prove that size wasn't everything and that its car could outperform bigger SUVs, especially on rough terrain.

Skoda Yeti: Right of way expedition

Ramaswamy Ranganathan and Jigar Desai

Campaign details

Case Study Title: Skoda Yeti – Right Of Way Expedition Case Study Author: Ramaswamy Ranganathan and Jigar Desai Agency: MediaCom India Brand: Skoda Yeti Brand Ow Skoda : India : $1m-$3m : Events and experiential, Internet – display, Internet – general, Internet – microsites, widgets,Internet – search, Magazines – business, trade, Magazines – consumer, Newspapers, Outdoor, out-of-home, Print – general, unspecified, Radio,Television

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