Sainsbury's: Feed Your Family For A Fiver

In 2008, British supermarket chain Sainsbury's introduced a new campaign idea - Feed your family for a fiver - to help it continue to grow throughout the global economic crisis.

Sainsbury's: Feed Your Family For A Fiver

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to...

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