Rip Curl: Rip Curl Search GPS

Aden Hepburn and Frank Martelli

This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.

Rip Curl: Rip Curl Search GPS

Aden Hepburn and Frank Martelli

Campaign details

Brand owner: Rip CurlLead agency: VML AustraliaBrand: Rip CurlCountry: GlobalIndustry: Clothing & accessoriesChannels used:Earned media, buzz, Email marketing, Internet - general,...

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