Nissan GT-R (Great Twitter Reengineering)

This case study describes how car manufacturer Nissan used behavioural trends, and attitudinal attributes of the audience's engagement via visual and video content to launch its GT-R marque in India.

Nissan GT-R (Great Twitter Reengineering)

Dipika Bhasin

Campaign details

Brand: GT-RBrand owner: Nissan Motors India Private LimitedLead agency: OMDContributing agency: Digitas LBICountry: IndiaIndustries: Luxury automotiveChannels used: Online display, online video, programmatic display, Social mediaBudget: $500k - $1 million

Executive summary

Nissan, a growing brand in the automobile sector in India, planned to launch its legendary product – the GT-R – in India in December 2016. The prime idea was to enter the super premium car buyer's market and also ensure a positive overall effect around...

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