Lifebuoy: Paanch Ki Paathshala - School of 5

This case study describes how Hindustan Unilever promoted its Lifebuoy soap brand to rural Indian communities with an on-the-ground programme to teach children the importance of hand washing.

Lifebuoy: Paanch Ki Paathshala - School of 5

Ronnie Thomas, Aviraj Kumar and Priyanka Agrawal

Campaign details

Brand: LifebuoyBrand owner: Hindustan Unilever LimitedLead agency 1: PHD IndiaCountry: IndiaIndustries:Bath toiletries, soaps, Toiletries & cosmetics...