Lifebuoy: Paanch Ki Paathshala - School of 5
Campaign details
Brand: LifebuoyBrand owner: Hindustan Unilever LimitedLead agency 1: PHD IndiaCountry: IndiaIndustries:Bath toiletries, soaps, Toiletries & cosmetics...
Lifebuoy: Paanch Ki Paathshala - School of 5
This case study describes how Hindustan Unilever promoted its Lifebuoy soap brand to rural Indian communities with an on-the-ground programme to teach children the importance of hand washing.
