Lifebuoy: Help a child reach 5

This case study describes how Lifebuoy, the soap brand owned by Unilever, created a campaign in India to save children's lives through raising awareness of the need for handwashing with soap.

Lifebuoy: Help a child reach 5

Saji Abraham, Varsha Chawda and Jane Dorsett

Campaign details

Brand owner: Unilever Lead agency: Lowe Lintas + Partners Contributing agency: Lowe Counsel, PHD Singapore, SapientNitro and Salt Brand: Lifebuoy Country:Brazil, India, Bath toiletries, soaps Internet - general, Internet - microsites, Online video, Public relations, Radio, Social media, Television $1 - $3 million

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