Johnson's Baby: Theatrical release of the YouTube Channel
Campaign details
Brand: Johnson's BabyBrand owner: Johnson's and Johnson'sLead agency: DDB Mudra GroupCountry: IndiaIndustries: Baby careChannels used:Cinema, Events & experiential, Games...
Johnson's Baby: Theatrical release of the YouTube Channel
This case study describes how Johnson's Baby used extensive research to build a connection between online and offline to launch its dedicated YouTube channel in India.
