Johnson's Baby: Theatrical release of the YouTube Channel

This case study describes how Johnson's Baby used extensive research to build a connection between online and offline to launch its dedicated YouTube channel in India.

Johnson's Baby: Theatrical release of the YouTube Channel

Neeraj Sharma

Campaign details

Brand: Johnson's Baby Brand owner: Johnson's and Johnson's Lead agency: DDB Mudra Group Country: India Industries: Baby care Channels used:Cinema, Events & experiential, Up to 500k

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