ING: The Next Rembrandt

This case study describes how ING, a Dutch national bank, re-energised its sponsorship of art and culture in the Netherlands and strengthened its image as an innovative bank, using data and technology to create The Next Rembrandt.

ING: The Next Rembrandt

Campaign details

Brand: ING Brand owner: ING Group Lead agency 1: JWT Amsterdam Channels used: Content marketing, events & experiential, online video, public relations, social media, websites & microsites, word of mouth, advocacy Up to £500k

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