IKEA: Human Coupons

Heather Morrison

For IKEA Canada, the home furnishings retailer, the opening of a new store is typically a big deal. However, this was not the case in Richmond, British Columbia, a sister city to Vancouver whose booming development and rapid revitalization had drastically diluted people's excitement and anticipation of the next big retail arrival.

IKEA: Human Coupons

Heather Morrison Leo Burnett

Campaign details

Brand owner: IKEA Agency: Leo Burnett Brand: IKEA Country: Canada Industry: Furniture and furnishings Media budget (USD): $1 - $3 million Channels used: Direct marketing, Internet - general, Outdoor, out-of-home, Print - general, unspecified, Product placement, Radio, Television

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