i10: Creating a connected multi-screen world – the launch of the Hyundai i10

Fiona Smith

This case study describes how Korean car manufacturer Hyundai used a new method of synchronising TV and website activity to help reach the crucial 24-35 target market of second-screen viewers in Germany.

i10: Creating a connected multi-screen world – the launch of the Hyundai i10

Fiona Smith

Campaign details

Brand owner: HyundaiLead agency: wywy and HavasContributing agency: AppNexus InnoceanBrand: i10Country: GermanyIndustry Automotive industry, market, Mid-size, large family carsChannels used: Internet - display, Internet - search, Mobile and apps, TelevisionMedia budget: $1 - $3 million

Executive summary

This case study describes how Korean car manufacturer Hyundai used a new method of synchronising TV and website activity to help reach the crucial 24–35 target market of second-screen viewers. Hyundai...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands