Hypp TV: Hyppnormous deal

This case study describes how HyppTV an internet protocol TV (IPTV) provider owned by Telekom Malaysia leveraged its reputation as a broadband provider to sell its premium TV content in a market dominated by conventional cable and satellite TV.

Hypp TV: Hyppnormous deal

Sailesh Wadhwa

Campaign details

Brand owner: Telekom MalaysiaLead agency: Lowe & PartnersBrand: Hypp TVCountry: MalaysiaIndustry Internet service providersChannels used: Content marketing, Events and experiential, Internet - display, Online video, Packaging and design, Sales promotion, Social media, TelevisionMedia budget: $500k - $1 million

Executive summary

This case study describes how IPTV player HyppTV's marketing strategy helped it sell its premium content in a market dominated by conventional cable and satellite TV players. The Hyppnormous Deal campaign was a unique marketing activation approach that saw...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands