HELPMET: The world's first helmet that can detect a serious head impact and call for help when riders are unconscious

This case study describes how the Thai Health Promotion Foundation invented HELPMET, the world's first helmet that can detect a serious head impact and call for help when riders are unconscious.

HELPMET: The world's first helmet that can detect a serious head impact and call for help when riders are unconscious

Campaign details

Brand: HELPMET Brand owner: Thai Health Promotion Foundation Lead agency: BBDO BANGKOK Country: Thailand Industries:Public health Direct marketing, packaging and design, Product sampling, events & experiential, print general, social media, websites & microsites Up to 500k

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