Dove: Baby Dove Moms know best

This case study describes how Baby Dove identified the digital behaviours of first-time mothers to launch into the baby care market in India.

Dove: Baby Dove Moms know best

Rushina Vakharia, Suman Jain and Priyanka Agrawal

Campaign details

Brand: DoveBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustries: Baby care, Bath toiletries, soapsChannels used: Content marketing, Online display, Online video, Search, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Baby Dove conducted 'Real Moms Heard', a study designed to highlight the pressures and uncertainties new mothers feel and the degree to which these are intensified by the overload of conflicting advice. Dove, an iconic consumer packaged goods brand,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands