Dove: Baby Dove Moms know best

This case study describes how Baby Dove identified the digital behaviours of first-time mothers to launch into the baby care market in India.

Dove: Baby Dove Moms know best

Rushina Vakharia, Suman Jain and Priyanka Agrawal

Campaign details

Brand: DoveBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustries: Baby care, Bath toiletries, soapsChannels used:Content marketing,...

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