Domino’s Pizza UK and Ireland Ltd: Domino's Chatbot (DOM the Pizza Bot)

Stephanie Weise

This case study describes how Domino's Pizza in the UK used a chatbot to allow consumers with an existing Domino's 'Easy Order' account to order pizza directly through Facebook Messenger.

Domino's Pizza UK and Ireland Ltd: Domino's Chatbot (DOM the Pizza Bot)

Stephanie Weise

Campaign details

Brand: Domino's Pizza UK and Ireland LtdBrand owner: Domino's Pizza Group plcLead agency: We Are SocialCountry: United KingdomIndustries: Convenience, readymadeChannels used: Mobile & apps, public relations, social media, word of mouth, advocacy

Executive summary

The takeaway market has never been more competitive. In addition to traditional local takeaways and ready meals, digital start-ups, such as Deliveroo and Uber Eats, offer consumers more choice than ever before. It's tough to stand out in this fiercely...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands