Diabetes Portfolio: Treatment identification tool
Helen Peterkin
Campaign details
Brand owner: AstraZenecaLead agency: Ogilvy DigitalHealthContributing agency: Ogilvy DigitalHealthBrand: Diabetes PortfolioCountry: SpainIndustry Promotions to the medical professionChannels used: Direct marketing, Events and experiential, Other and ambient mediaMedia budget: Up to $500k
Executive summary
This case study describes how pharmaceutical company AstraZeneca developed a 3D virtual consulting room to help demonstrate how its six Type-2 diabetes (T2D) products can provide patients with personalised treatment options, an approach recommended by the ADA and EASD,*two world-leading diabetes...