Depaul UK: Don't raise money, make money

This case study describes how youth homeless charity Depaul UK reappraised its entire fundraising strategy by founding the Depaul Box Company, a business that sells cardboard boxes to home movers.

Depaul UK: Don't raise money, make money

Ant Harris

Campaign details

Brand owner: Depaul InternationalLead agency: Publicis LondonBrand: Depaul UKCountry: United KingdomIndustry Charities and voluntary organisationsChannels used:Internet - display, Other and...