BT Sport: Live Stream of the UEFA Champions League Final

Chris Wood

This case study describes how UK broadcaster BT Sport, aimed to engage hard-to-reach football audiences by giving away its coverage of the UEFA Champions League via a digital sampling strategy.

BT Sport: Live Stream of the UEFA Champions League Final

Chris Wood

Campaign details

Brand: BT SportBrand owner: BT (British Telecom)Lead agency 1: Maxus GlobalLead agency 2: AMV BBDOCountry: United KingdomIndustries:Telephone & internet services,TV channels,...

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