Black Mirror: Stepping through the Black Mirror
Campaign details
Brand: Black MirrorBrand owner: CHE ProximityCountry: AustraliaChannels used: Mobile & apps
Executive summary
Black Mirror is to focus groups what email is to snail mail. A faster, cheaper and more spontaneous alternative, at our fingertips.
Black Mirror is a new rapid insights smartphone app that reduces the costs and lead times associated with traditional research. The app uses the latest research methods to deliver ethnographic research at scale, via user-generated video, photos and self-reporting, to deliver greater accuracy, reach, speed and depth of...