Black Mirror: Stepping through the Black Mirror

This case study describes how Black Mirror, a new rapid insights smartphone app, was launched into the Australian market by CHE Proximity.

Black Mirror: Stepping through the Black Mirror

James Needham

Campaign details

Brand: Black MirrorBrand owner: CHE ProximityCountry: AustraliaChannels used: Mobile & apps

Executive summary

Black Mirror is to focus groups what email is to snail mail. A faster, cheaper and more spontaneous alternative, at our fingertips.

Black Mirror is a new rapid insights smartphone app that reduces the costs and lead times associated with traditional research. The app uses the latest research methods to deliver ethnographic research at scale, via user-generated video, photos and self-reporting, to deliver greater accuracy, reach, speed and depth of...

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